KNIX Ticket Stop
Merla Media partnered with iHeartMedia’s KNIX to create a high-energy ticket stop event at Hotel Adeline, driving major local buzz, on-property engagement, and measurable audience growth.
Hotel Adeline sought to increase local visibility, attract a younger entertainment-driven audience, and position the property as a social hub in the Phoenix market. To achieve this, the hotel needed a high-impact partnership capable of generating both on-site foot traffic and broad digital reach.
In April 2025, Merla Media collaborated with iHeartMedia and KNIX Country Radio to host the KNIX Secret Show Ticket Stop at Hotel Adeline, drawing more than 400 attendees and energizing the property with new local exposure. Fans had the chance to win tickets to a secret concert featuring Lee Brice and Dylan Scott, along with a staycation giveaway that encouraged deeper interaction with the hotel’s amenities.
Throughout the event, guests explored the property, engaged with on-site experiences, and shared their visit across social media—resulting in strong online visibility and more than 100 new local followers for Hotel Adeline. The partnership not only amplified the hotel’s brand presence but also showcased the property as a vibrant destination for community-driven events.
To maximize reach, Merla Media executed a comprehensive broadcast and digital campaign in partnership with 102.5 KNIX. The promotion included 60 on-air commercials, 166,667 targeted streaming audio impressions, and ticket stop activations hosted by KNIX talent Hannah Kress. Each event featured live call-ins, social media coverage, website placement, and email marketing, generating more than 750,000 impressions per show and engaging country music fans across multiple platforms.
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