Public Relations & Social Media Strategy
Merla Media partnered with Grand Hyatt Scottsdale to amplify its presence as a premier luxury destination through integrated public relations, media partnerships, and strategic social storytelling.
Grand Hyatt Scottsdale sought to expand visibility across leisure, corporate, and interstate markets while strengthening its reputation as a high-end, experience-driven resort. The challenge was to unify PR, influencer partnerships, media coverage, and content creation into a cohesive strategy that consistently attracted both travelers and industry decision-makers.
Merla Media oversees a comprehensive PR and social media content strategy for Grand Hyatt Scottsdale Resort, helping position the property as one of Arizona’s leading luxury destinations. Our efforts include managing influencer and journalist partnerships, coordinating FAM trips with Destination Management Companies, and collaborating with major media organizations such as Nexstar Media Group and Northstar Meetings Group to drive awareness across key feeder markets and corporate travel segments.
Beyond PR outreach, our team works closely with digital publication partners like CW7 to secure live broadcast segments and editorial features that spotlight on-property events and seasonal activations. We also support the resort’s culinary storytelling through event planning, photography, and videography for its signature dining concepts, La Zozzona and Tiki Taka, ensuring consistent brand alignment across digital channels.
In addition to ongoing media efforts, Merla Media collaborates with local partners to bring high-impact events to the resort, including Scottsdale Fashion Week, Fall Festival Markets, and holiday activations. We manage influencer vetting and recruitment to maintain brand integrity while uncovering new opportunities that elevate the resort’s visibility across local, national, and international markets. Through this integrated approach, we continue to strengthen Grand Hyatt Scottsdale’s reputation as a vibrant and versatile destination for both leisure guests and corporate groups.
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Scottsdale, AZ
hello@merlamedia.com